Does it pay to buy links?

The perceived wisdom is that to get a good natural position in the search engines, you need to have one way incoming links from sites with a good page rank (normally 5 or more).

There are lots of 2 page word cloud sites with a decent page ranks. And the links are cheap – $10 a link isn’t a lot to pay for a decent placement.

But do they work?

And how come these sites get page ranked so well when they don’t seem to offer much in terms of content?

And am I brave enough to use some of my marketing budget to find out???

2 Responses to “Does it pay to buy links?”


  • Have you done the usual things like getting a Google Sitemap?

  • Of course ;)

    But things are getting v. interesting in GoogleLand – some of the patents they have filed recently are scary. Like figuring out what phrases should follow your key words …

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